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The platform is rolling out a fresh option that enables them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the service disclosed that it now features over 1 bn content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the next few weeks before a full-scale release. This shift aligns with a rise in AI-generated material, fueled by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that almost 10% of the most rapidly expanding channels on another major platform primarily display clips produced artificially. A significant portion of this output is considered “AI slop”, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.

Based on user feedback that a lot of users enjoy content produced via AI tools, from computer-generated images to science explainers, and we intend to give people the power to see more or less of that, based on their own preferences,” stated a platform representative.

Scale of AI Content

The platform disclosed that there are currently 1.3 billion videos on its service labeled as AI-generated. Collectively, more than 100 mn videos are uploaded to the service daily, making AI content a limited part of its complete catalog.

Customizing Your Feed

Viewers will be able to decrease or raise the level of AI-generated videos they watch by opening the content preference setting in the app and selecting “AI-generated content”. Additional categories that are already be adjusted under the tool encompass politics, style, beauty, and dance.

AI Disclosure Rules

TikTok’s guidelines mandate users to identify lifelike artificially created content, and it forbids harmful AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be removed under its terms of service.

In addition, the platform will henceforth add an AI-generated tag to content created with its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This action is aimed to stop users from seeking to evade the labeling process.

AI Literacy Programs

The company is also establishing a $2m awareness program for specialists and organizations to produce informative material about ethical AI use. This initiative will benefit educational bodies specializing in educating computer science.

Moderation Strategy

The video-sharing app has justified its content review process, amid discussion over plans to make redundant numerous safety staff in Britain. The company is planning to reduce a significant number of roles in its user protection team in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.

A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by people. The platform announced a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.

“We think that it’s essential to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”